WREAA serves as a vital link between the Real Estate and Urban Land Economics Program at the University of Wisconsin Madison, current students of the program, alumni and friends of the program and the real estate industry. In addition to providing an effective networking forum, WREAA serves as an important fundraising arm of the University of Wisconsin-Madison Real Estate Program. Governed by a Board of Directors, WREAA has a three-part mission:

• To support the University of Wisconsin-Madison Real Estate Program in order to preserve and promote its image and standing within the academic and business communities, and enhance career and business opportunities of its graduates.
• To provide a forum in which members and affiliates can network and interact for business, social, employment, and educational opportunities and activities.
• To preserve, promote, and support the philosophy of the Wisconsin Tradition of excellence in real estate education.