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EJ Plesko Award

Posted By Emmet Gaffney, Thursday, November 9, 2017


This past Thursday marked the latest installment of the E.J. Plesko Distinguished Speaker Series, an award that features speakers who embody the “Wisconsin Tradition” in their spirit, imagination, entrepreneurial skills and enthusiasm for improving the quality of the built environment. The E.J. Plesko Distinguished Speaker Series was created to bring the considerable real-world development expertise of alumni and board members to all University of Wisconsin real estate students. It was funded in 2007 by a gift from the late E.J. Plesko, former Graaskamp board member, who was the founder and past president of E.J. Plesko & Associates, Inc.


This year’s award-winner was Michael Gould, President of SilverCrest Properties, LLC. Michael F. Gould formed SilverCrest Properties, LLC in mid-1990s, focusing attention solely on the senior housing market and senior housing operations. SilverCrest Properties has built and manages independent, assisted living and memory care campuses in several Twin Cities communities, including Richfield, St. Louis Park, New Brighton, Eden Prairie, Lakeville, Maple Grove as well Rochester, MN, Des Moines, IA and Converse, TX.


A Vietnam War veteran, Mr. Gould presented the club with wonderfully nuanced career advice and insights into the industry. Senior Housing, he illustrated, is a complex asset-class that requires acute attention to your residents, as well as a breadth of knowledge about tangential fields, such as healthcare. The meeting served as a nice complement to the already-diverse set of speakers that’ve visited the club already this semester.


The next meeting will be on December 7th and will feature Mike Keiser and Mike Keiser Jr. of Keiser Golf Course Developments. Please don’t hesitate to contact the club Co-Presidents Grady (gcapobianco@wisc.edu) and Fordy (jsgates@wisc.edu) with any questions about the club, and be sure to check out www.realestateclub.org for more information.


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